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We share here information on transactions for which public information has been made available, and key development milestones of Vulcain. Confidentiality is a core value for us such that we favour face to face discussions rather than institutional self-promotion. Feel free to call us to discuss.
March 2023 – Vulcain was the exclusive M&A advisor to Proxistore in the acquisition of Sirdata
Sirdata, a French digital data company opens its capital to Proxistore Group, publisher of its own advertising activation solution, to create a European leader in digital advertising.
This acquisition of a majority stake by Proxistore was made possible thanks to a recent round of fundraising and is a first step towards a full merger of the two companies.
Industrial complementarity
Already business partners, the two companies are very complementary. Sirdata has developed technologies cookie-based and cookie-less targeting and consent management. Proxistore has its own advertising buying platform (DSP) connected to every digital environment (open web, walled garden) but also patents concerning geolocation, allowing to target audiences geographically or measuring visits in points of sale (drive to store).
This merger will allow both companies to consolidate their leading market positions for marketing campaigns combining geographical targeting and purchasing intentions, so as to become the main partners of media publishers for the monetization of their “non-consented” inventory.
Geographical complementarity
In addition to this industrial complementarity, Proxistore and Sirdata also complement each other geographically, allowing them to become a key European player in digital advertising. Based in Wavre (Belgium), Proxistore addresses Northern Europe and Spain, Portugal and soon North America. Based in Paris and London, Sirdata addresses the French and UK markets.
Shared ambitions
Building on their existing commercial partnership, Proxistore and Sirdata have decided to build together and step by step, a large European Adtech group.
The new group can rely on the trust of around hundred customers, including leading brands such as Cora, Aldi, BMW, Kiabi, Carrefour or Coca-Cola. Already profitable, the two companies aim to gather more than 70 employees by the end of 2023 and achieve a consolidated turnover of c.20 million euros.
VULCAIN's INTERVENTION Vulcain was the exclusive M&A advisor to Proxistore in the acquisition of Sirdata. The team of Vulcain that supported this transaction was led by Chris Kodec.
Technology, Media and Telecom
Deal Splio / March 2023
Technology, Media and Telecom
March 2023 – Vulcain was the exclusive M&A advisor to Splio in the acquisition of Tinyclues
Splio, CRM expert and developer of the SaaS Individuation® marketing platform, acquired Tinyclues, the specialist in SaaS predictive marketing based on deep learning AI. This acquisition fulfills a shared ambition to enable brands to easily orchestrate large-scale, hyper-personalized marketing plans.
Splio works with more than 400 brands, including Decathlon, Longchamp and Orange, and has been developing its own Individuation® marketing solution since 2021. Based on machine learning (AI), this solution addresses the dual challenge currently faced within CRM: how to personalize the customer experience for each individual whilst offering marketers a simple solution for large-scale orchestration.
The technological power of the Tinyclues platform increases the value proposition of Splio. A recent winner of both the Sammy and MarTech Breakthrough awards, Tinyclues is currently the most powerful predictive engine on the market, since it is the only one fueled by deep learning. It allows for the automated processing of huge volumes of first-party data for precise customer behaviour prediction. Over 100 brands use Tinyclues on a daily basis, including Veepee, Fnac, Accor, Samsung, Tiffany & Co and SNCF Connect.
The acquisition of Tinyclues thus enables Splio to establish itself as the European leader in AI-powered CRM thanks to its Individuation® marketing software, which can be rapidly and easily deployed across all industries and for companies of all sizes.
As a result of this acquisition, Splio now has 250 employees in Europe and the MEA and a portfolio of 500 business clients, from medium-sized companies to large groups from a large range of industries (retail, restaurant, telecoms, travel, hotel, leisure, etc.) with an annual recurring revenue over €30m.
VULCAIN's INTERVENTION Vulcain was the exclusive M&A advisor to Splio in the acquisition of Tinyclues. The team of Vulcain that supported this transaction was led by Michael Schor.
Technology, Media and Telecom
Deal Advancy / February 2023
« Vulcain - Thierry, Pierre, Marie-Charlotte – have been instrumental in the success of our 3rd OBO. They helped us find our own way, within two or three possible tracks, within the long list of eligible potential financial partners, during uncertainties of credit markets of fall/winter 22/23. All the way managing to put forward our specificities to make a clear statement for investors and for internal usage. Never forcing us but finding aspirational solutions. In a few words? Highest professionalism and business acumen, Warm and hyper efficient support throughout, Results »
Eric de BETTIGNIES - Managing Partner of Advancy
B2B Distribution and Services
February 2023 – Vulcain acted as exclusive M&A advisor to Advancy in the reorganization of its capital through a quasi-equity financing brought by EMZ and a senior debt raising led and syndicated by LCL
Founded in 1999 and headquartered in Paris, Advancy is a leading international independent and multi-specialist strategy consulting firm, notably leader in the Chemicals industry. The group operates across 5 industries: Chemicals, Construction and Industrials, Pharma and Life Science, Consumer Goods and Retail, Luxury and Entertainment.
The group is benefiting from a balanced portfolio of loyal blue-chip Corporate, large Private Equity houses and Funds portfolio companies.
Advancy operates worldwide through c.250 consultants including 10 partners, spread across 10 offices in Boston, Frankfurt, London, Mumbai, New-York, Paris, São Paulo, Shanghai, Singapore, Sydney.
The transaction consists in rebalancing the shareholding structure between younger talents and founders while optimizing the capital structure.
VULCAIN's INTERVENTION Vulcain acted as exclusive M&A advisor to Advancy in the reorganization of its capital through a quasi-equity financing brought by EMZ and a senior debt raising led and syndicated by LCL. The team of Vulcain that supported this transaction was led by Thierry Falque-Pierrotin.
« Vulcain - Thierry, Pierre, Marie-Charlotte – have been instrumental in the success of our 3rd OBO. They helped us find our own way, within two or three possible tracks, within the long list of eligible potential financial partners, during uncertainties of credit markets of fall/winter 22/23. All the way managing to put forward our specificities to make a clear statement for investors and for internal usage. Never forcing us but finding aspirational solutions. In a few words? Highest professionalism and business acumen, Warm and hyper efficient support throughout, Results »
Eric de BETTIGNIES - Managing Partner of Advancy
B2B Distribution and Services
Deal Conforama Switzerland / January 2023
Consumer, Brand, Retail
January 2023 – Vulcain was the exclusive M&A advisor to Dan Mamane on the sale of Conforama Switzerland to Austrian furniture retailer XXXLutz - Conforama Switzerland is a furniture retailer with 20 stores across Switzerland
Having acquired Conforama Switzerland in 2020 from South-African group Steinhoff, Dan Mamane implemented a successful turnaround plan by selling the company’s real estate holdings, increasing its cash flows by 20%, and investing CHF 18m towards the Company’s digitalisation, thereby contributing to the creation of a true omnichannel distributor of furniture, with online sales expected to account for 15% of 2023 revenue.
Controlled by the Seifert family, XXXLutz is one of the largest furniture retailers in Central and Eastern Europe alongside Ikea. The Group entered the Swiss market in 2018 through the acquisition of Pfister, Mömax, and later Lipo. The acquisition of Conforama strengthens its position as the number 2 in the Swiss market, with a portfolio of stores that addresses all segments from discount to premium.
VULCAIN's INTERVENTION
Vulcain was the exclusive sell-side M&A advisor to Dan Mamane on this transaction.
The team at Vulcain that supported this transaction was led by Thierry Falque-Pierrotin.
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